Meaning of Digital Marketing in 2021 | Step by Step Guide

Digital Marketing

In the simplest way, the meaning of digital marketing means utilizes your digital technology for marketing. If you want to make your brand, you can use traditional marketing or you can use digital technology to reach out to more people.

To understand the biggest strength of digital marketing, you should know how is it different from traditional marketing. Before that, we will look at the meaning of digital marketing in detail.

What is the Meaning of Digital Marketing?

What is the Meaning of Digital Marketing? In simple words, it is online platforms to get and attract customers for small and large businesses via digital platforms.

In other words, the meaning of Digital Marketing is a bond that helps to meet all business criteria like promotion, brand awareness, product, and sales based on different online marketing channels. I hope you get a true idea about the meaning of digital marketing.

Meaning of Digital Marketing

In DM, you can represent & advertise your own or company’s products at the digital level means digital channels such as search engines, social media, websites, emails, messages, and more.  

In today’s digitization world, Digital Marketing is a huge concept, easy to use, easy to promote, and high in demand. Because of this, DM has replaced all traditional marketing methods by using digital tools, devices, and strategy.

According to marketing experts, they are considering DM as an attempt. And attempt requires a new strategy to approach all kinds of customers.

It is also important that we need to look out customer’s reactions like how customers spent time on the website. What exactly they want. How can we satisfy them with their expectations. These all reactions are important in DM as compared to traditional marketing.

Why do we need Digital Marketing?

That’s the perfect question you have in your mind. Need digital marketing? Really?

Let’s talk about digital marketing especially for business.

When digital marketing comes in the real market, it changed everything. Like what? By DM, it is easy to reach customers right away.

From that, you can convert them into customers and make more sales. That’s the simple understanding of digital marketing.

Let’s see why we need DM in details.

Mobile Friendly

We all are using smartphones nowadays. Digital marketing is helping you to do a lot of things like you can advertise your product on social media through mobiles.

You can reach customers by email marketing, text marketing, social media platforms, by making apps, etc. These all you can do it within time by mobiles. And the important thing is you can do it at any time, anyplace. You see how it is mobile friendly!

Affordable

Trust me digital marketing is very cheaper than traditional marketing. You can run ads campaigns on Facebook, Instagram, Twitter, and more just spent few amounts of money. As a result, you will get more leads, traffic, and get your money back too.   

Traceable

One of the most important and I can say an effective thing in digital marketing is easy to traceable. Let say if you run a different kind of ads. How you can track them like which ads perform well and attract customers. And they convert for sales. From these things you can learn how to make a campaign strategy.

Multimedia

Multimedia is one of the best options for all kind of business. Why? How?

Here it is. People like to see images and videos rather than reading long texts.

What you can do here is, you can create short content in images and videos. So people can attract through it and they likely to go through it. That’s a benefit for the business.

Interaction

Let me tell you guys digital marketing is the best platform for communication. Once you run ads, by tracking them you can reach to customers and interact with them. Also, you can more convince them though communication.

I hope you get clear idea that why we need digital marketing especially for business.     

Types of Digital Marketing

Talking about types of digital marketing then it has 2 main bases.

1. Online Marketing

2. Offline Marketing

Online Marketing

 There are many types but mainly we will discuss about 9 types of Online marketing.

9 types of Online Marketing

1. Search Engine Optimization (SEO)

2. Social Media Marketing (SMM)

3. Search Engine Marketing (SEM)

4. Content Marketing

5. Email Marketing

6. Pay-per-click (PPC)

7. Affiliate Marketing

8. Website Marketing

9. Video Marketing

Search Engine Optimization (SEO)

SEO is the process of getting traffic on your website. Basically, SEO optimizes your content and helps to get your website on the top of search engines like Google, Bing, Yahoo, etc with the help of a specific keyword.

SEO contains 2 types: On-Page SEO and Off-Page SEO.

On Page Optimization

Actually what happens in on-page SEO is, it actually optimizes every single page of your website under the rules and regulation of search engines.

As a result, it affects your search engine rankings like your website will be ranked on SERPs.

On-page SEO includes keyword research, title tag, Meta description, content optimization, internal linking structures, etc which are the pillars of SEO.

Off Page Optimization

In off-page seo the things are happen apart from your website like you can let people know about your business by doing blogging, article submission, social bookmarking, by doing press release submissions and more.

Social Media Marketing (SMM)

We all know that Facebook, Instagram, Twitter, LinkedIn, Youtube, etc are the most powerful platforms for marketing. On these platforms, you can advertise your service, product, and many more. As a result, you can get leads and you can convert them into customers & clients.

Search Engine Marketing (SEM)

Another best platform for marketing is SEM. You can advertise your product, services in search engines like you have to do paid advertisements in search engines like Google Adwords. As a result, you can gain ample traffic on your website.  

Content Marketing

In content writing, what you have to do is, you just need to create content based on your interest and share on digital platforms like blogging, on the website, and one of the best on social media.

You can create the contents in the form of images, text, videos, and many more. So this is not actually a marketing purpose but this is all about to let people aware of our brands.

The platforms that you can create your contents in it:

1. Podcast – Audio

2. Webinar / Youtube – Video

3. Books

4. Blogs

Email Marketing

Another best platform for marketing is Email Marketing. In this platform, you can contact directly to clients or customers through emails. In this email, you can promote your products, services, and more.

Most of the businesses utilize email marketing technique to touch with their clients and generate leads for their products through attractive emails. So its good platforms for every business.

Pay-Per-Click (PPC)

Basically, PPC is a paid advertisement. So what you can do here is, you can simply run PPC campaigns on search engines like Google, Bing, Yahoo. It will appear on the first page of the search engines. Once a person clicks on that ad, the money will be deducted from your account.

Also, you can do the same thing with social media platforms like you can run PPC ads on your Facebook, Instagram, Linkedin, Twitter, and more. So when people log in their social media platforms, the ads will appear. Once they click on that ad, the amount will be deducted.

In PPC, the most important thing is, who is your audience. You need to identify your audience like whom to target, gender, and age. These are the most important factor in social media ads.  

The most popular platforms of PPC are

1. Facebook

2. Instagram

3. Google Ads

Affiliate Marketing

Affiliate marketing is one of the oldest techniques of marketing. In simple words, I can say that if you sell any products to a customer, in return you will get your commission based on that product from the company. That is Affiliate Marketing.

In detail, first, you have to affiliate with a company like Amazon. Then you have to promote the company’s product and if someone buys then you will receive your commission from the company. So products and company could be anything.

The strategy behind to do affiliate marketing is generate traffic, brand awareness and more sales.

Nowadays online platform is the best platform to do affiliate marketing.  

Website Marketing

For website marketing, you must have a website. I mean a good design website. The design of your website must be represented first in your brand then the number of products and available services based on products.

After that, you just have to promote your website on different platforms like social media, run paid ads to generate traffic and leads. Then you convert leads to customers.      

Video Marketing

I like to call YouTube marketing rather than video marketing. Because after search engines, YouTube is the 2nd most platform for advertising your services and products.

You can promote your products through runs ads on the youtube channel. Also, you can advertise someone’s products on your own youtube channel.

There are also other platforms are available that you can make a video on it like you can make a video on Facebook, Instagram and others.

Offline Marketing

There are many types but mainly we will discuss about 4 types of Offline marketing.

4 Types of Offline Marketing: 

1. Radio Marketing

2. TV Marketing

3. Enhanced Marketing

4. Phone Marketing 

Radio Marketing

Radio Marketing is one of the best offline marketing. Maybe you get a question like is still working? I can say that YES. It is still working. Not like other platforms but still in a good position.

When you give advertise any product on radio channel, we can not exactly say that it reaches this amount of audience. But still good for small business. Nothing wrong with that.

But nowadays Podcast is in demand. So we can say that podcast or radio marketing is one of the best offline marketing among all of them.

TV Marketing

To be fact, I can say that Netflix, Amazon prime take over TV serials. Because most people like to watch movies or web series on phone nowadays.

So if you run advertise on TV, you can just assume just like radio marketing that this ad reached this amount of people.

But according to me, still, TV marketing is not a bad idea for local and small businesses. Because still some people still like to watch TV and they get to know about your product.

Enhanced Marketing

Let me tell you guys, enhanced marketing, I consider as billboard marketing. The reason behind I call is, you can experience enhance offline marketing with a digital device.

For example, electronics billboards at time square. Electronics billboards are available in a lot of places.

According to Google, to buy advertising space at time square, it costs $1.1 billion to $4 billion per year.    

Phone Marketing

Phone marketing is also known as cold marketing. Many people believe that cold marketing and text marketing is dead.

But let me tell you guys that if you receive any message regarding the product from anywhere like company, at least you read that advertisement once. So you get to know about that product. Like how is that product?

If you offer a deal like a discount on that product, it is more chances that people will interact with the product. So phone marketing is also the best marketing technique of offline marketing.

Importance of Digital Marketing to Business

  • In today’s era, Digital marketing is a must for all businesses. Why? To reach out to target customers easily for products, brands, and for sale. That is called the importance of digital marketing.
  • One of the advantages of digital marketing is, it provides you to check information about customers. Like how many customers visit your website, how many subscribers you have on your website, what is the conversation rate, what is the peak time that your customers are visiting your website, and a lot.

The meaning of Digital Marketing has important factors that take to the next level.

Cost:

Concerned about cost then digital marketing is cheaper than traditional marketing.  which makes you reach your customers.

Easy traceable:

In terms of money than, you can track your money like how much money you are spending and how much you are gaining. Is it going into profit or loss?

New strategy: 

What happens before as if you want to run an ads campaign, you have to go through newspaper ads, TV ads, banner ads, etc. On other hand, when it comes to online marketing, it is completely changed like within the time you can run ads on social media platforms.

Also, you can get more leads than offline marketing. Through online strategy, you can convert leads into customers.

Lifetime:

Once you create ads or I can say that content for specific products based on customer requirements, it will stay long-lasting.

Mobile users:

In today’s generation, people are using mobile day by day and we can reach users easily through ads campaigns.

Target particular customers:

Through social media ads, we can target particular customers like their niche, interests, by age, by gender, etc.

Equal Opportunity:

This is an important thing in digital marketing. Like all businesses have equal opportunity in terms of advertising products. It is not like previous days that only multinational companies can do digital marketing. But now it is equal.

Interaction with targeted audiences:

in DM, we have facilities like we can interact with our specific audience through emails, texts, social media platforms. You can see here it is very easy to communicate with people than in traditional marketing.

Time Saver: 

We all know how time is valuable to us. And I must tell you that online marketing saves a lot of time like runs ads in just a few mins & get results within a time manner.

If I look at above all the important points, I can say those are a pillar of the importance of digital marketing.

You already observed that how DM takes market to the next level.

Digital Marketing Vs Traditional Marketing

Digital Marketing Vs Traditional Marketing

The difference between digital marketing vs traditional marketing is a hot topic for discussion in these days. But we have to understand that we can not compete with each other.

The reason behind this is, if you run a campaign and become successful then you must give credit for both. But still, we need to discuss digital marketing vs traditional marketing at a technical and practical level.

Traditional Marketing

For decades, we all familiar with traditional marketing methods and it is one of the oldest methods. For example, let say XYZ company wants to advertise a product then they have to go through platforms like TV ads, banners, radio, and newspapers in terms of traditional marketing.

As a result, people will get to know about that product within a short period of time. Also, people can understand easily what is that product and what is the benefit to use.

However, a single ad costs a lot. Only multinational companies can afford this budget. On the other hand, for small companies it is next to impossible in this traditional marketing.

One of the biggest disadvantages of traditional marketing is, these ads remain temporary. In other words, it is a seasonal advertisement.

Digital Marketing

In terms of digital marketing, technology is growing day by day. Because of technology, work becomes easy, even you can do your work from home too.

One of the biggest disadvantages of Digital Marketing is you must need the internet. Without the internet, you can’t do anything.

If you are working in an office or in-home, you can reach users easily online with the help of DM methods, and here they are. I already mentioned above in detail so I just let you know the main factors.

  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Search Engine Marketing (SEM)
  • Blogging
  • Pay-Per-Click / Cost-Per-Click Advertising
  • Display Advertising
  • Affiliate Marketing
  • Email marketing

Moreover,

  • Talking about traditional marketing, it will reach to limited people. But in DM you can get a number of people regarding online users.
  • In DM you can target a specific audience based on product. But in traditional marketing, you cannot target a particular audience. You can do the only assumptions here.
  • Also, you can target audience category wise like by gender, by age, by interest. However, in traditional marketing, there is no specific category for the audience.
  • Another important factor is, you can get to know the details of customers in terms of using tools. You can track your customers. However, you cannot find out about people in traditional marketing.
  • You do not need internet in traditional marketing. However in DM, internet is must.

Conclusion

To sum up, at the end of this article, I hope you know the meaning of digital marketing, how it works, and types of digital marketing.

According to me, digital marketing is a vast and very demanding field right now. We must know about how digital marketing is important for us rather than traditional marketing.

But as I told you before without traditional and digital marketing, the campaign will not be successful.

If you are looking for or running for a small business then digital marketing is the best option for marketing. From that, you can make sales and grow your business.

I hope you like this article. So what I need from you is a comment below the box. And if you have any query then you can contact me.

Thank You.

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