Best 11 Career in Digital Marketing Opportunities For 2021 | A Complete Guide

Career in Digital Marketing

Are you looking to make your Career in Digital Marketing? Well, let me tell you guys you are on the right path. You will never regret your decision.

If you are thinking that it is too late to make a career in digital marketing then let me tell you, it’s never too late to start. For example, you know Mr. Colonel Sanders. He started KFC late and now we know where KFC stands for. So it’s never too late.  

Let me welcome you to the Digital Marketing World. You are learning digital marketing without paying anything through online recourses.

Some people are offering free digital marketing courses too. So it is a good thing. And most importantly practice makes you perfect in the digital world.

I know you are thinking that what are the career opportunities in digital marketing? You will know soon. Now let’s understand why digital marketing.

Why Digital Marketing as a career?

The digital industry is growing day by day. The world becomes digital now and technology is evolving day by day. The companies from all over the world now moving on digital platforms hence it creates a lot of career opportunities.

Digital marketing is a vast and demandable field. You can develop your digital marketing skills here.

In today’s digital world, every day we face new challenges, new roles, more responsibilities, and more earning opportunities.

You can make money through digital marketing as you can work as a freelancer, web designer, part-full time jobs, creating blogs, content writing, and a lot of things you can do it. A lot of options you have in the digital field. Trust me I am going to discuss it all in detail soon.

When comes to marketing part then digital marketing takes place over traditional marketing because everything is working on digital platform now.

Moreover, we heard in news that digital economy is growing faster than traditional economy day by day. Due to this, career opportunities in digital marketing are increasing.

You see digital marketing is a very demanding field and definitely you can make a career in digital marketing.

Why Digital Marketing is important?

You might have questioned why digital marketing is important? Here I am discussing some points that are clear to your doubt.

  • Digital marketing methods are very affordable than other marketing methods like traditional marketing. Businesses like small or large anyone can afford and do marketing on the targeted audience too.
  • It is mobile friendly. Most people have a smart phone now. So it is so easy to access. For example, you can place ads on social media platforms just in few minutes and the ad will reach a number of people.
  • Tracking is an important role in digital marketing. For instance:  you can track your audience behavior like activities.
  • Engagement is a key factor in digital marketing. Like you can engage with your audience through social media like you can post images, videos, ads, etc.

I hope you got the idea of how and why digital marketing is important for us. You can get dept knowledge about Digital Marketing here.

Digital Marketing Salary

Here is the most important question that everyone has in mind how much money I can make in Digital Marketing. Check it out here!!

Digital marketing is a vast and demanding field. It has various kinds of positions available. You can go with your interest.

The below table is about general or you can say a rough idea about the expected salary. However, salary totally depends on the organization and different positions with experience.

No.DesignationExperienceSalary (Annually)
1Product Marketing Specialist2 to 5 Years$69,500
2Product marketing Manager3 to 5 Years$113,200
3Digital Marketing Specialist2 to 3 Years$67,200
4Marketing Analyst2 to 4 Years$62,800
5SEO Manager5 to 7 Years$68,500
6SE0 Specialist1 to 3 Years$50,500
7Web Developer / Web Designer3 to 5 Years$88,700
8Social Media Specialist1 to 3 Years$49,400
9Social Media Manager3 to 5 Years$54,200
10Content Marketing Specialist1 to 3 Years$50,400
11Content Marketing Manager3 to 7 Years$66,100
12Ecommerce Manager3 to 5 Years$75,300

Digital Marketing Salary in India

No.DesignationExperienceSalary (Rs.- Annually)
1Digital Marketing Head5 to 10 Years10 to 30 Lacs
2Digital Marketing Manager5 to 10 Years7 to 10 Lacs
3SEO Manager3 to 5 Years3 to 7 Lacs
4SEM/PPC Expert2 to 5 Years3 to 7 Lacs
5Web Developer / Web Designer2 to 3 Years3 to 6 Lacs
6Social Media Manager2 to 5 Years3 to 7 Lacs
7Content Writer2 to 5 Years3 to 5 Lacs
8Digital Marketing Executive0 to 1 Years1.5 to 4 Lacs
9Mobile Marketing0 to 1 Years2 to 4 Lacs
10Email Marketer1 to 2 Years2 to 5 Lacs

I hope you got an idea that how much you can earn yearly in digital marketing. It’s Awesome !! Right!!

Now your wait is over. Let’s see the different ways to earn money from digital marketing or you can say that different kind of career opportunities in digital marketing.

How to Earn Money From Digital Marketing / Roles in Digital Marketing

There are 11 career opportunities I am going to discuss it. In my way, I call it a major role in digital marketing. Let’s go for it.

How to make money from digital marketing

This era we can call as Digital era. Everything is working on a digital platform now. Even people are switching their earning styles from 9 to 5 jobs in a digital way.

The reason behind this is you will be your own boss. You can do work according to your convenience and you will earn more money than a 9 to 5 job. Digital Marketing is the best way to make money in different ways.

Digital marketing is a vast field. In the digital era, in the digital field, every day we face new challenges, new roles, more responsibilities, and more earning opportunities. Digital Marketing is a great source of making money in today’s Digital Era. Why?

People spend most of their time on the internet like search something, gaining knowledge, learn, and make videos. So the internet is everywhere. Even you can say that without the internet is just like to live on a dark night.

Everybody is saying that you can earn money online, you can earn money online. But How is it possible? Today I am here to tell you how to earn money from Digital Marketing.

Digital Marketing Jobs For Freshers

Digital Marketing Jobs For Freshers

Nowadays businesses are growing day by day. Also, they want to expand their business at digital platforms and want to the marketing of their products at the digital level.

So definitely they need employees who know digital marketing or who have experience in the digital marketing field.

As a fresher or beginner, according to me, it is a big opportunity to work with the company in a different position. Let’s see what kind of position you can work as a fresher.

You can make your career in digital marketing as:

  • SEO Specialist
  • Google ads Specialist
  • Facebook Marketing Specialist
  • SEO Marketing manager
  • Instagram Marketing Specialist
  • Digital Marketing Executive
  • Digital Marketing Specialist
  • Content Writer
  • SEO Strategist
  • Marketing Data Analyst
  • Digital Marketing Manager
  • Social Media Coordinator and many more

Now you understand that Digital Marketing jobs are in demand. You can make your money according to your skills and I tell you that it’s a good startup if you are new in this field.

Freelance Jobs From Home

How To Earn Money From Freelancing

Freelancing jobs are the priority of every digital marketer in today’s digital market. Also, I can say that freelancing is the favorite part of digital marketing because you are making money as much as you can here.

Before you go into freelancing jobs, you must have knowledge of digital marketing like how to build up websites, online SEO, designing, content writing, and many more.

If you want to work as a freelancer, your profile should look as professional as possible. And it will help you to get ample of clients from websites.

However, you make sure you give quality work and results. That is very important in freelancing jobs.

There are some websites available and you just need to register first on it as a freelancer and you get money directly into your account.

The freelancing websites are:  

  • Upwork.com
  • Designhill.com
  • toptal.com
  • weworkremotely.com
  • Linkedin.com
  • Simplyhired.com
  • Fiverr.com
  • Freelancer.com
  • Guru.com
  • peopleperhour.com and more..

This way you can make your career in digital marketing as a freelancer.

How To Earn Money From Blogging

How To Earn Money From Blogging

According to me, I can say that blogging is the heart of digital marketing. Blogging is nothing but exchange or shares or explores your knowledge with everyone.

In other words, I can say that to write something about your niche that’s what you are passionate about it.

When it comes to the money part then blogging is a big opportunity for digital marketers. Most of the people choose their career as a blogger full time and some of them are chosen as part-time too.

You need to write blogs about your niche regularly. As a result, you will get more traffic on your website. Consistently writing blogs can monetize your websites.

There are 2 major sources of earning for Blogger.

Affiliate Marketing

Affiliate marketing is the primary source of income for the blogger. In this technique, you have to promote a brand or someone’s products on your website.

You have to put a link on your blog or you can put product display images on your website. Just you have to give a link on it so the visitor can go to that website.

If visitors buy those products which you provided on your website, you can get an affiliate commission from that company. Trust me most of the bloggers making money from affiliate commission.

Google Adsense

For the blogger, Google Adsense is the source of earning. You need to write some blogs and your website should have traffic on it.

After that, you have to apply for Google Adsense. Once you get approval, google will place some display ads on your blogs or you can say on your website.

If a visitor visits your website and clicks on that display ads, you will receive some amount of money from google. That’s how you can make money. However, you must have a huge amount of traffic then you can earn more.

My recommendation is to start writing blogs right now and make a career in digital marketing as a blogger and earn money from it.

Best Blogging Platforms or Free Blogging Websites are as follow:

  1. wordpress.org
  2. wordpress.com
  3. blogger
  4. medium
  5. ghost
  6. squarespace
  7. gator
  8. wix
  9. weebly
  10. tumblr

SEO

SEO means Search Engine Optimization. The aim of the SEO is to get more traffic on our website.

Also, through SEO your website will be ranked on the 1st page of search engines. Moreover, you get leads too and convert them into customers.

SEO

Most of the company looking for SEO professional, SEO content writer, SEO specialist, SEO manager. If you have proper knowledge of SEO from basics to advanced, you can work for them or they will hire you at a high salary package.

I already mention the expected salary above. That’s how you can make your career in digital marketing in the SEO field.

Also, you can work as SEO freelancer and you can charge them according to your skills.

So this is just a basic knowledge of SEO, make sure you have deep knowledge of On-Page SEO and Off-Page SEO.

How To Start Affiliate Marketing

How To Start Affiliate Marketing

Before we go into affiliate marketing, let see affiliate marketing meaning. Affiliate marketing meaning is you sell products and in return, you get a commission for that.

Affiliate marketing becomes a priority for bloggers. Also, it is one of the most recommendable and oldest earning techniques in the digital field.

The basic thing about affiliate marketing is you need to provide affiliate links to customers and once they buy from that link, definitely you will get an affiliate commission. That’s how you can earn money from affiliate marketing.

Affiliate Marketing for Beginners Step by Step

Step 1: Select niche that you are passionate about.

Step 2: Create website or blog.

Step 3: Write down blogs on your niche but make sure your niche contains product.

Step 4: Sign up for the affiliate program. For example Amazon. You need to sign up with the Amazon affiliate program.

Step 5: Make review blog on that products and put affiliate link or set up image over there.

Step 6: Analyse your traffic and once you get traffic on your website & customer buy from your website, you will get an affiliate commission for that.

Affiliate Marketing Websites

  1. Amazon Affiliate
  2. Nerdwallet
  3. moneysavingexpert.com
  4. the wirecutter
  5. PCPartPicker.com
  6. 50em.com
  7. websiteSetup.org
  8. HeadphonesAddict.com
  9. skyscanner
  10. snapsort

Affiliate Marketing Websites in India

  1. Amazon Affiliate
  2. Make My Trip Affiliate
  3. vCommission
  4. eBay Affiliate
  5. Hostgator Affiliate
  6. GoDaddy Affiliate
  7. CJ Affiliate
  8. Clickbank India
  9. Komli
  10. Payoom
  11. Optimize
  12. Shopify
  13. Admitad

How To Make Money From YouTube

How To Make Money From YouTube

If you are looking to earn money from Vlog then Youtube is the best option for you. After social media, youtube is the 2nd most earning platform in digital marketing.

There are some steps how to earn from YouTube channel.

Step 1: Create your own youtube channel based on your niche (which are you passionate about it).

Step 2: After creating a channel, you must have a minimum of 1000 subscribers and 4000 watch hours to be done.

Step 3: You need to create content that meets the YouTube channel monetization policies and you started earning money.

There are other ways to earn money from youtube like:

  1. Become youtube partner and get money from ads.
  2. You can become amazon influencer.
  3. You can sell your own product.
  4. Earn from sponsors.

How To Earn Money From Social Media

How To Earn Money From Social Media

Nowadays everything is social media platforms. It is one of the most desire earning platforms for a digital marketer.

Social media platforms like instagram, facebook and twitter provide more money. How?

It is very simple. You just have to run advertising campaigns based on your niche in social media. In the advertising campaign, you can promote your own product or affiliate product and services.

After getting leads, you need to convert into customers and make money from it.

Another way is, you can do affiliate marketing on Instagram, Facebook, and more. In return, you will get a commission for that.

Nowadays Instagram is more popular than other platforms, you can sell your own products on Instagram.

These are the all ways that you earn money from social media.

Web Designing – Career in Digital Marketing

Web Page Designing

If you really look at your career in web designing, you must have knowledge of how to design a website.

There are a lot of digital marketing tools that are available and you can design according to the user’s requirements. You can easily take a certain amount of money by using these skills.

Most of the business is looking for a professional who knows web design. This is the opportunity you can take it. You can charge according to your skills.

Also, you can go with freelancer websites and search for web designing. Apply for it and you can earn money with it.

Web designing is a good source of earning money.

Content Marketing / Content Writing

Content writing is a good option to make money. If you are a good content writer, you can charge money whatever you want.

Content Marketing

Basically in content writing, you have to create your own content on a niche that you passionate about it and deliver to the audience which should be related to your niche.   

There are few websites that are available like Upwork.com, Fiverr.com, Freelancer.com, and more. So what happens here is company post advertisement for professional content writing jobs and you just have to apply it and you will get the project and make money.

Other options such as you can put your advertisement in different Facebook groups like I can do content writing for your website.

From that group, you can get a project and you can charge them according to your writing skills. For example, you can charge like $50 for 2000 words.

To get projects, what you have to do is, make an attractive and quality of the blog. Also, you must have knowledge like you should know the SEO part, proper grammatical knowledge, analyze traffic, and more. These all skills you know when you do content writing.

Email Marketing

Most of the people saying that email marketing doesn’t exist. But let me tell you that email marketing is a good option for making money. How? Let’s discuss it.

Email Marketing

First, you have to make a plan for sending emails to a targeted audience. You can send mails in groups with the help of email software like GetResponse (You can take advantage of 30 days free trial with GetResponse). That’s how you can maintain a relationship with customers.

Before sending any email you need to keep in mind some tips like make sure your email has an attractive design, attractive and specific contents, email should be professional.

Then try to sell your products with give some discounts or coupons. You can give affiliate offers in the email also. Once customers reach that offer and convert in conversation. That’s how you can make money with Best 5 B2B Email Marketing Strategy.

These steps you have to do on daily basis or twice/thrice in a week depend on product.

And if you have question like which software or tool is best for email marketing then let me tell you that GetResponse Email Marketing Tool is the tool I ever seen.

Mobile Marketing

Mobile marketing is playing a vital role in digital marketing. For a few years, mobile marketing appears in trending and making money through mobile marketing.

Let’s see how we can earn money through mobile marketing.

Mobile Marketing

You can send a short and attractive message through SMS Marketing. People are used to sending this kind of message before and I can say that it is still working in mobile marketing. Through this SMS you can convert the lead to customers.

Another technique is App Marketing. You just have to create an app and placed it at the play store/app store. If you get more downloads, you can make more money. So mobile app marketing is the money-making technique or you can say high-income plan in digital marketing.

I want to add one more technique that is Game Marketing. Let’s understand with an example. When you play games and in between suddenly ads come out that is gaming marketing.

If you click on that ad, it directly goes to that ad website and they are trying to force you to download that game or could be apps too.  

These are the most effective techniques that help to make money through mobile marketing in digital marketing.

Conclusion

To sum up this article, I can definitely say that you got confidence in how to earn money from digital marketing. I discussed many techniques that you can make a career in digital marketing.

You can use these techniques as full time and part time both together.

I hope I provide important knowledge like why you can choose digital marketing as a career and why is it important, if you are looking for jobs in digital marketing then salary expectations, different ways to make money from digital marketing.

However, to go with the above options, you must have to do hard work. It doesn’t mean that you become a millionaire overnight. It takes time and you must have patience.

I hope you like this article and fulfill your expectations. If you have any doubts or questions you where to contact me.

At last, what I need from you guys is comment below the box and let me know how’s my article.

Thank you.

Enjoy!

Devansh Mody

I am Digital marketing Blogger. Sharing knowledge about digital marketing, hosting, domains, tools, plugins etc.

This Post Has 39 Comments

  1. Praveen Varma

    You written a great article, there is a scope to write this article more than 3k words. So your blog will be top in a google search.

    1. admin

      Thank you praveenfor your valuable comment. Definetly I will look in to make 3k words.. thanks again

  2. Siddharth

    Very Informative and worhtful content👍

  3. Ravi Raj

    Best article with full clarity. Keep it up and keep rocking.

  4. Om khambhata

    Use some catchy phrases at appropriate places to make it more better.

  5. Aditya thube

    Very nice and informative blog..
    Inspirational to all digital marketing peoples and new peoples too..

  6. Rajdeep Chadha

    Very Informative post… Keep writing..

  7. Devraj

    Thanks it’s help

  8. Devraj

    Thanks helpful

  9. Neel

    Thanks for educating sir

  10. Prasad K

    Very Nicely written…
    Would help all …definitely

  11. Kiran Solanki

    Very nice and informative blog.
    Very helpful for beginners to digital marketing peoples

  12. Shravya

    Very helpful article

    1. Devansh

      tHANK YOU FOR YOUR TIME TO READ MY BLOG..
      FOR NOW YOU CAN GO WITH OTHER BLOGS…I WILL UPDATE NEW BLOGS SOON

  13. Khushboo

    Nice information with very good content 👍

  14. Rita

    Great opportunity for beginners..

  15. Janki parekh

    Good blog… useful for beginners.

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