Basically, this article is for beginners. In this article, you will learn starting from the basics of SEO. Most importantly, it helps a lot to beginners.
Let me tell you in my way, SEO is the heart of digital marketing. SEO is very important to rank your website on top in search engines’ 1st page.
Search Engine Optimization is little bit complex but it is easy to understand. If you have knowledge of basics of SEO, it will make huge difference.
Let’s see what is SEO in details now.
What is SEO in Digital Marketing?
It is very important stuff to understand what is SEO in digital marketing. Let’s go for it.
SEO stands for “Search Engine Optimization”. SEO is a term that people can understand easily and perfectly.
In simple words, SEO is the process of getting traffic on your website and on search engines like Google, Bing, Yahoo, etc organically which is non-paid.
Basically, what SEO does is, it optimizes your content and your website. As a result, your website will be on top of search engines with the help of a focus or a specific keyword.
Moreover, it is all about marketing on the digital platforms so now users utilize SEO as a marketing tool and it helps their website get at a higher rank in search engine’s 1st result pages.
There are lots of search engines available but most users choose Google, Bing, Yahoo, etc as primary search results.
And they want to show up their website in top position (like top 5). To achieve that SEO is the best technique that you can get your website on top.
In other words, when users search their specific keyword in different search engines then search engine provides you a huge amount of results.
And let me tell you reality is most of the people’s interest or visit in the first 5 results on that page. So to come in these top 5 results, SEO becomes the heart of your strategy.
As I told you before, SEO is the heart of digital marketing and you can see here. You can see practically here too.
However, it totally depends on how your website is attractive, landing pages, and most importantly is your content. If you have all these things in a proper and perfect manner, it will decide the position in search engines.
In addition, a higher position tells you that you are getting higher traffic on your website.
I hope you get it what I am tryting to say. It is very easy to understand what is SEO in digital marketing.
Now we know exactly what is SEO in digital marketing and let’s take a look at the importance of SEO.
What is SEO and How it works?
What is SEO that I already explained to you above? But still, if you have doubts then one more time that it is unpaid tactics in digital marketing that take your website to the top of the search engine result pages.
Now you might have a question in your mind or maybe you want to know how SEO works.
If the question arrives at how SEO works then STOP thinking about it. Just FOCUS on how to do SEO on your website.
Why am I saying that do not think about how SEO works? The reason is no one how exactly SEO works. It is quite complicated than we think.
Day by day, even today, search engine use different kind of factors to get results on search engine result page.
Google has their own algorithm for SEO and that we do no know.
Even experts have their own visibility, own observation, own assumptions regarding SEO. Somehow they are right also however, they even do not know exactly.
So the biggest question is what we can do here?
Here is the answer. Just focus on the fundamentals of SEO that we already know. Such as title tags, meta description, focus keyword, focus keyword used in URL, etc which you have to apply on your blogs so your website will be ranked on the search engine which is important for us.
Importance of SEO
Let me tell you guys why we need SEO in digital marketing. Here we have importnat points.
1. SEO is a very reliable technique. 2. SEO costs very less as compared to others and can increase your more income. 3. SEO raises to help your business efforts. 4. It identifies your website on every search engines like Google, Bing, Yahoo and more and builds trust. 5. Because of SEO techniques, you are getting more traffic on your website. 6. Search Engine Optimization can enhance usability of your website. 7. It helps to improve the rank of your website on top of the first page of search engines. 8. Due to SEO, engagement, traffic & conversions will be increased with clients. 9. SEO is a long term strategy. 10. It is experimental and gives you high return on investment (ROI). 11. SEO helps a lot to increase your brand visibility. 12. Because of SEO, yu can aware your reputation of business to the millions. 13. It brings you organic traffic which unpaid (Free).
I hope you get it now the importance of SEO in digital marketing field.
Types of Basics of SEO
There are 3 typs of SEO: 1. White hat SEO 2. Black hat SEO 3. Gray hat SEO
White hat SEO
It is the most recommendable SEO for business and for your own website too.
In other words, white hat SEO is used to improve your website rankings on search engine results page under the guidelines of search engines.
(Focus the word “Under the Guidelines of Search Engines”) It is very important.
If you are using white hat SEO technique, let me tell you that definitely, it will improve organic traffic by using content.
As a result, we can get long term results and need to upgrade content too.
White hat SEO contains 2 types.
- On-page optimization
- Off-page optimization
On Page Optimization
On-page optimization means to optimize every single page of your website under the rules and regulation of search engines which affect your search engine rankings.
It optimizes important stuff like keyword research, title tag, Meta description, content optimization, internal linking structures, etc. which helps to improve your website ranking as well as you are getting more traffic too.
Off Page Optimization
Off-page optimization means apart from your website, let people know about your business by blogging, article submission, social bookmarking, press release submissions, and more techniques.
It is also an important part of SEO to rank your website on top of search engines.
Black hat SEO
It is strongly not recommendable SEO.
Black hat SEO means to get your website rank in less time against breaking search engine rules and regulations.
In other words, I can say that Black hat SEO is designed for those people who want to get a quick return without efforts and wasting time rather than long-term investment undergoes against search engine rules.
There are some techniques used in black hat SEO like keyword stuffing, hidden texts, and links, and blog content spamming, etc. Which are strongly not recommendable.
Most importantly, if you do black hat SEO on your website, the consequences of black hat SEO can be banned your website from the search engines.
So my real suggestion is DO NOT go with black hat seo.
Gray hat SEO
Again I strongly not recommend Gray hat SEO.
Because of it comes somewhere in the middle of white and black hat SEO and if it used by user then it will be consequences like black hat SEO.
Why is it not suggested because black hat seo is still there in gray hat seo and you know the result, it will be BANNED.
My only recommendation is go with white hat SEO whoch is 100% reliable, friendly, and easy to use.
Conclusion on the Basics of SEO
Now you know search engine optimization meaning. Right!
We know only that part of how to do SEO but we do not know how it works. And as I told you just focus on how to do the SEO part.
And I already discuss how SEO is important to us to grow your business or own website to get more and more traffic.
As per types of SEO concern then I strongly recommend you to use only and only white hat SEO. Rest 2 types just forget it. Consider as they do not exist.
Because white hat SEO is the best technique to get your website rank on top and grow your business. It is a very strongly recommended SEO type.
I hope I give you very dept information about Basics of SEO which is needed. Right?
I hope you like this article. If you have any doubts, you know you can reach me on the contact us page. Or you can simply leave comments below the box. I will get back to you as soon as possible.
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