In today’s digital world, email marketing is enduring a vital role in business. In other sense, email marketing has become an important tool for each and every business. Here I am mentioning the best B2B email marketing strategy for business but before we start, first we will look at what is b2b email marketing.
What is B2B Email Marketing?
Basically, B2B email marketing is Business to Business email marketing. In other words, I can say that to send emails from your business to another business.
In marketing form, b2b email marketing is the idea that we can share information about products and services from one company to another through b2b emails.
In addition, b2b email marketing strategy is one of the best ways to generate leads for your business through attractive emails and you can convert them into more sales.
So what actually it means that you do not have to arrange a meeting for business or you do not have to go physically at any place. You can do more sales through b2b email marketing.
I hope you guys understand what is b2b email marketing. Now it’s time to go for a b2b email marketing strategy.
B2B Email Marketing Strategy for businesses
The 2 most effective B2B email marketing strategies are available to target any kind of business. One is outbound marketing and another is inbound marketing techniques.
And let me tell you guys it is possible only and only if we used the combination of outbound marketing and inbound marketing techniques.
Outbound Email Marketing
Outbound marketing is an important technique of b2b email marketing strategy. It is used to attract customers through direct and indirect methods.
So what actually outbound emails means that the user (you) send messages to recipients (beneficiary) without using the domains as you do work outside the domains.
Here are some outbound techniques that I want to talk about to help to target any kind of business.
Outbound Techniques: 1. Display Advertisements 2. Cold Emailing 3. Lead Generation Tools
This is a bit expensive technique of outbound techniques. Basically, this outbound technique can use who has a budget to spend money on display ads.
If I tell you in a simple way then you can use these display ads on social media platforms so you can target your specific audience for your business and get leads from it.
Also, with the help of display ads, you can create content based on products and make a video on it. As a result, you can create your brand awareness and generate more and more leads. And from leads, you can convert them into sales.
If you run this display ads and figure out if is it working then you can put your more efforts or focus on display ads and get high quality of leads.
Cold emailing is one of the best effective outbound techniques to create leads for any B2B startups. Basically what happened here is, you have to reach out them or set up a meeting with them, and you can discuss and promote your contents, products, and their features, upcoming events, latest updates, and more.
Now here your execution should be attractive, your content must be attractive which provides value, and that will help you to generate a huge amount of leads.
One of the best things about cold marketing is once you decided to go with this customer, send them messages to looks professional. If things are work out then you can use sales automation tools to be more comfortable.
Lead Generation Tools
There are a lot of lead generation tools available in the market that will help you to create a huge amount of leads. That makes it easier for you and also saves your time. And you can focus on other things too.
The lead generation tools like Hubspot, pardot, sharpspring, contractually, keap, Marketo, and more are available.
Inbound Email Marketing
Inbound marketing is one of the best techniques of b2b email marketing strategy. Through inbound marketing, you can attract visitors or customers to the product and services by a lot of techniques like content marketing, social media marketing, search engine optimization, branding, and more.
People more likely to use Inbound Marketing because it stays long term. As a result, it reaches customers through multiple social channels.
Inbound marketing is the biggest platform for email marketing. Why? because it takes your strategy to the next level of generating leads and customer engagement.
The main aim of using inbound marketing is to generate huge leads as much as we can. Also, the focus of running a marketing campaign is to increase reach, quality of traffic, user engagement, and convert them into sales.
The important benefit of using inbound marketing is, it saves a lot of money from the company because the company has to spend less money than outbound marketing.
As we all know that inbound marketing is cheaper, it is easier for small businesses to show efforts because now they are able to compete with their competitors leads on the internet.
Now I am going to discuss some inbound techniques to target small as well as large businesses.
Inbound Techniques: 1. SMO 2. Content and SEO 3. Podcasts 4. PPC Ads
It is one of best inbound techniques to target your audience and generate leads. Using social media platforms, you can promote your brand, products, and services to your targeted audience.
Also, social media platforms put your brand in front of your targeted audience and you can engage with them by podcast, webinar, events, case studies, and more.
Contents and SEO
To write content and SEO are the best inbound techniques to get your leads. If you create attractive content, it provides you valuable information to lead generation.
Search engines rank your website on the first page by your content. If you have real and attractive content, you can have more chances to get organic traffic on your website and you can convert into customers. This is the most effective technique that you need to work on it.
The podcast is one of my favorite inbound techniques. The podcast is one of the best powerful techniques of inbound email marketing.
As we all know that Podcasts are becoming increasingly day by day and it is one of the most popular platforms nowadays.
The benefit of the podcast is you can reach influencers easily and also promote the company’s product to find more leads.
Let me tell you guys, I also have my own podcast channel on the anchor platform. Here is I am providing you a link so you can listen to my podcast here. Click here for podcast.
In this technique, you need to give your bid on your specific keyword and display it for organic search. That’s how you can generate leads. And you can convert them into customers.
5 Ways to do B2B Email Marketing Automation Tactics in 2021
By doing email marketing automation, you can interact and building your relationship with your b2b. Now, I am going to show you 5 different ways to automate your B2B email marketing strategy and maintain your relationship with b2b clients.
5 Ways - B2B Email Marketing Automation: 1. Set up email drip campaigns 2. Set up email autoresponders 3. Set up automation with conditions / situtions 4. Set up automatic re-sending to non-openers 5. Set up behavior triggered emails
1. Set up email drip campaigns
An email drip campaigns is an email marketing tool that handles all the process. You can find out people who are interested in that specific niche through running an email drip campaign.
Other benefit like you can send email on pre schedule to your subscribers to get results.
You can use automated B2B drip campaigns for:
- Nurturing Leads
- Convert into paid services
- Create sales pitch
2. Set up email autoresponders
Email autoresponders are the best way to look professional and it helps in all situations to send emails automatically. We do not need to do it manually.
If someone contacts you for service or products or anything, it is the best way to have autoresponders. Because let people know that you have received their email and you will get back as soon as possible. This way you make people happy.
You can use autoresponders in different kind of situations like:
- Subscription confirmation mail for purchase
- Sending update or important information
- Sending welcome emails who just sign up
In general, autoresponders make all things in easy manner and you can save your time too.
3. Set up automation with conditions / situations
Email automation with conditions allows you to send emails to a large number of people in groups at one time. It also allows you to share particular messages depends on the user and their actions on how they perform.
Let’s understand these things in a simple manner. For example, Let say if you are going to organize a seminar for b2b clients. Obviously, for that, you need to send invitation emails, a follow-up email, a link who did not attend. So as you can see it is a lot of work to do. But automated emails come in the market and it takes place all the things and its managing automatically.
4. Set up automatic re-sending to non-openers
Doesn’t matter how your email is attractive or genuine, 100% there will be non-openers. It does not mean that they are not interested but there could be any reason to do not open it. What we can do here is just resend them mail by using different subject names.
Also, through automated emails service, you can remind your old customers about their plans or subscription that are going to finish at a particular date. So reminders emails are very much important to help b2b clients for upgradation.
5. Set up behavior-triggered emails
In this technique, you need to set up your drip campaign trigger. For that, you have to make your B2B email marketing customize and automate email drip campaigns. Once the client fills forms, it will be triggered.
Moreover, as per my opinion, triggers are a great tool. You seem like why? Then let me tell you that. Once they fill the form, you got their all information right away and you can start to take follow-up of your previous engagements. It also helps you to achieve a pre drip campaign.
B2B Email Marketing Tips
When comes to B2B email marketing strategy then there are some tips that need to follow.
You need to make a list of email addresses that you want to contact them. One thing that needs to keep in mind is email addresses should be accurate and tagged. As a result, the email will send to the targeted audience.
As comes to email marketing strategy then you must target a specific audience for a specific product. So you will get more leads and get them into customers & clients.
Set up Automated
The email should be automated because as per client concerned, the receiver gets confirmation of getting mail.
For example, if someone sent you an email then your autoresponder will help you to send mail to them and give them trust that we have received your email.
Nurture Your Leads
Email Marketing is one of the best tools when it comes to lead nurturing. Because not everyone leads converted into clients so for the rest of the leads we need to develop the relationship with them.
We need to offer a sales program in a timely manner. To attract customers, we need to make a specific design to get more clients who are interested in your business.
So these all tips are basics tips of b2b email marketing strategy which are most recommendable.
Difference between B2B Vs B2C
There are some differences between B2B & B2C email marketing. Let’s check out what are the differences.
B2B is business to business, mainly for the businesses. In other words, we can say that it’s a link between suppliers and customers. However, B2C is business to customers, only for the individuals.
We can play with some techniques with B2C like we can offer them a discount or limited time offers. However, in B2B, this technique does not work.
Based on the contents then you need to work out on both sides. For example, in b2b, you need to provide advantages or case studies to purchase. It is a long process. On the other hand, in b2c, you just need to provide a discount or coupons which is good for customers. It’s just a short and simple process.
Another difference like if you post or mail something then b2b clients always check in their working hours. But in b2c, customers will check according to their convenience.
Based on decision-making time, B2B clients take much time to think, and sometimes they do negotiate with companies. Other hand, in b2c, customers are very hard to make the choice, they usually need to think more or negotiate with their companies. But B2C is very fast to make a decision about the product.
B2B clients are looking for that product and service, which will add value to their business. However, in B2C, customers are looking for that product and service that satisfy their priority.
5 Best Email Marketing Strategy Software for B2B for 2021
These 5 b2b email marketing strategy software fulfill your needs and requirements. Most email marketing software has the same features exceptions some of them. But the price can differ so let’s check it out what are they.
5 Best Email Marketing Software: 1. GetResponse 2. Constant Contact 3. SendInBlue 4. ConvertKit 5. mailChimp
If you want to test out the service, here is a 30-day free trial in getresponse where you will get access to all of the features like you can create a landing page, marketing automation, email marketing, conversion funnels, etc.
It is a safe b2b email marketing strategy software so there will be no issue like a phishing email, stolen data, etc. It has well-maintained security. That’s why I consider as one of the best email marketing software among all of them.
- Up to – 1000 subscribers: $15/month
- Up to – 2500 subscribers: $25/month
- Up to – 5000 subscribers: $45/month
Plus plan: (Most Popular Plan)
- Up to – 1000 subscribers: $49/month
- Up to – 2500 subscribers: $59/month
- Up to – 5000 subscribers: $79/month
- Up to – 10000 subscribers: $95/month
- Up to – 1000 subscribers: $99/month
- Up to – 2500 subscribers: $119/month
- Up to – 5000 subscribers: $139/month
My little suggestion is if you already have a business then first trial 30 days plan and then go with the basic plan.
The basic plan just starts at $15 per month. It is a good deal for small businesses for the b2b email marketing strategy.
If you are looking for the best deal contact me. Here is a link that you can purchase your plan with getresponse. Click here to get the best deal.
There are 2 plans available for constant contact software.
- 0 – 500 subscribers: $20/month
- 501 – 2500 subscribers: $45/month
- 2501 – 5000 subscribers: $65/month
- 5001 – 10000 subscribers: $95/month
- 10001 – 15000 subscribers: $195/month
Email Plus Plan:
- 0 – 500 subscribers: $45/month
- 501 – 2500 subscribers: $70/month
- 2501 – 5000 subscribers: $95/month
- 5001 – 10000 subscribers: $125/month
Limited free plan:
- Send up to 300 emails free/ day
Lite plan: ($25 per month)
- Send up to 10000 emails/month
- No limit on the number of daily emails
- Unlimited number of contacts
Premium plan: ($65 per month)
- Send up to 20000 emails/month
- Unlimited number of contacts
Convertkit has simple plans like:
- Up to – 1000 subscribers: $29/month
- 1000 – 3000 subscribers: $49/month
- 3000 – 5000 subscribers: $79/month
- 5000 – 10000 subscribers: $119/month
- Send up to 10,000 emails per month
- Grow your list up to 2,000 subscribers
- Email support included for 30 days
- Up to – 500 subscribers: $10.20/month
- Up to – 1500 subscribers: $19.87/month
- Up to – 2500 subscribers: $30.47/month
- Up to – 500 subscribers: $15.23/month
- Up to – 2500 subscribers: $51/month
- Up to – 10,000 subscribers: $303.68/month
- Up to – 15000 subscribers: $357.66/month
To sum up, I have mentioned the B2B email marketing strategy and if you go with that strategy, definitely you can get leads. These leads you can convert them into clients and customers.
Also, I have mentioned a few email marketing software that you can go with. They have a free trial as well, and then you need to go with a particular plan.
If you are running a business, then my suggestion to go with GetResponse email marketing software because you are getting 30 days free trial and a cheap plan too.
To make money through email marketing, click here.
I hope you like article about b2b email marketing strategy and get knowledge from it.
In the end, what I need from you guys is a comment below the box. Let me know how’s the article.
If you guys have any query please feel free to contact me.